Advertising

Skip to content, skip to search, or go to the top of the page.

Partly Cloudy 71° » 5-day

You are not logged in

New York Magazine

Designers

Max Mara

Label Overview

Emerging from the difficult atmosphere of postwar Italy in 1951, Achille Maramotti opened his menswear business under the label of Max Mara. Soon, he was making clothes for women who loved high fashion but couldn’t necessarily afford it. His ethos—providing high-quality, design-forward clothing at more reasonable prices—has culminated, a half-century later, with Max Mara’s status as a billion-dollar empire known for classic clothes and luxurious materials, with a special talent for knitwear. When Maramotti passed away in 2005—the year Forbes listed him as one of the world’s richest men—the company was turned over to his three children. Though the line has been designed in the past by such notables as Karl Lagerfeld, Jean-Charles de Castelbajac, and Narciso Rodriguez, it’s a behind-the-scenes team effort today.

Status
Established
Clients
Sandra Bullock, Jenna Elfman, Megan Mullally, Daisy Fuentes, Jennifer Coolidge, Joely Richardson
Sibling Labels
Sportmax
Other Product Lines
Eyewear, Fragrances, Handbags, Shoes
Owned By
Luigi Maramotti, Ignacio Maramotti, Ludovica Maramotti
Address
Via Giulia Maramotti 4
Reggio Emilia, Italy 42100
39-05-22-3991
Where To Buy
MaxMara, Saks Fifth Avenue
Related Websites

  • The Collection

    Designed By
    Laura Lusuardi, 1964 - Present
    Shows In
    Milan
    Collection Types
    RTW
    Similar Clientele
    Donna Karan, Michael Kors
    Styles & Tags
    Commercial Success, Italian

Designers

A picture of MaxMara Laura Lusuardi
Advertising