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New York Magazine

Designers

Miu Miu

Label Overview

The hip kid sister to the refined Prada label, Miuccia Prada launched Miu Miu—also her nickname—in 1993 as the lower-priced offshoot to her signature line. With hints of metallic lamé, sexy silk dresses, wild pseudo-mod prints, on-trend tunics, and sought-after vertiginous heels, Miu Miu epitomizes quirky chic, earning the line enough attention to garner its own identity. The label can count stand-alone boutiques in over a dozen cities, major names for advertising campaigns—Kirsten Dunst and Lindsay Lohan, among others—and lucrative sales: a reported $161.25 million in 2005.

Status
Established
Clients
Kate Bosworth, Camilla Belle, Nicole Richie, Mischa Barton
Sibling Labels
Prada
Other Product Lines
Eyewear, Fragrances, Handbags, Shoes
Owned By
Prada S.P.A.
Address
Via Andrea Maffei, 2
Milan, Italy 20154
39-02-54-67-01
Where To Buy
Miu Miu, Miu Miu, Bergdorf Goodman, Barneys New York
Related Websites

  • The Collection

    Designed By
    Miuccia Prada, 1993 - Present
    Shows In
    Paris
    Collection Types
    RTW, Resort
    Similar Clientele
    Marc by Marc Jacobs, See by Chloé
    Styles & Tags
    Commercial Success, Critics' Favorite, Italian

Designers

A picture of Miu Miu Miuccia Prada
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