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Daily Fashion & Runway News
Founded by Franco Moschino in 1983, the Moschino label is known for its irreverent, surreal take on fashion. Through the years, the collections have often included tongue-in-cheek items like a cashmere jacket reading “rich bitch” or a T-shirt sporting a television tuned to “Channel No. 5” (for which Chanel sued). Rossella Jardini has served as the label’s creative director since Moschino’s death in 1994, turning out playful, wearable collections. Over the years, the brand has expanded to include the younger Moschino Cheap & Chic line, the Love Moschino denim line, fragrance, lingerie, and accessories.
“A front row filled with stuffed animals, an invitation made from a napkin tied around a set of silverware, and an open delivery truck with runway models flowing out of the back are just a few examples of how the Moschino brand continues to harness humor in the name of fashion.”—Jessica Michault International Herald Tribune
“[I]f ever there was a designer worth investing in, right now, it is Jardini/Moschino. This is a woman who understands completely the strictures, rigours and demands of being a woman. Her clothes fit in all the right places (the shoulder, the bust and the hip) and "give" in all those other places where most of us need a little help. Right now, there is no better or greater designer of the little black dress.”—Tina Gaudoin The Times (London)
Rossella Jardini