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Phi
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Spring 2010 RTW
Resort 2010 Womenswear
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Backstage & Front Row
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Latest Front Row
Sep 11, 2008
Backstage & Front Row at Phi
With Emmy Rossum, Bijou Philips, and Padma Lakshmi.
Label Overview
Formed in October 2003 by Susan Dell (wife of computer magnate Michael Dell), Phi (pronounced “fee”) began life with many advantages—a 10,000-square-foot showroom in New York, its own store after one season, and Norwegian designer Andreas Melbostad at the helm. Melbostad’s previous experience includes working at heavy hitters such as Guy Laroche, Yves Saint Laurent, and Donna Karan. At Phi, he favors reinvented eighties silhouettes and masculine tailoring.
- Status
- Up-and-Coming
- Clients
- Bijou Phillips, Emmy Rossum, Padma Lakshmi
- Other Product Lines
- Handbags, Shoes
- Owned By
- Susan Dell
- Address
- 76 Ninth Ave.
New York, New York 10011
212-645-8688 - Where To Buy
- Phi, Pink Label
- Related Websites
- Wikipedia: Andreas Melbostad (Other)
- Phi (Official)
- Style.com: Phi (Media)
-
The Collection
- Designed By
- Andreas Melbostad, Spring 2004 - Present
- Shows In
- New York
- Collection Types
- RTW, Resort
- Similar Clientele
- Donna Karan, Ralph Lauren
- Styles & Tags
- American, Buyers' Favorite, Feminine
Designers
What's Been Said
-
“I feel I'm very influenced by the '80s. To me it feels like a period when fashion was quite impactful, almost a little freer than it became in the '90s, when it began to be more business-driven. The '80s just had a lot of artistic sensibility. It seemed like a freer, more adventurous time.”
—Andread Melbostad Interview Magazine -
“Over the past four years Phi has experimented alternately with lingerie and aggressive tailoring. This season, the balance between the two was at its most harmonious. As his jackets demonstrated, Melbostad didn't totally abandon his preoccupation with the eighties, but his engineering and construction were 'much softer,' as he himself put it, 'not as body-con, and a little bit looser and more relaxed.'”
—Laird Borrelli-Persson Style.com
Andreas Melbostad
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