Justin Thornton and Thea Bregazzi launched Preen in 1996, selling clothes inspired by iconic Britishisms like Victoriana and punk rock. One year later, they had a shop on Portobello Road, and in the years since, the London-based label has earned strong editorial coverage for its clean, fluid lines and slouchy-futuristic elegance. A Fashion Week decampment from London to New York for spring 2007 solidified their international status, and they are now sold in more than 25 countries. As Cathy Horyn noted in February 2008, “their clothes get more sophisticated without losing their cool.” In Copenhagen in 2008, the duo—who in addition to their design collaboration are also a couple—debuted Preen Line, a younger offshoot that melds the classic Preen look with a little rock and roll.

Status

Critics' Favorite, Established

Clients

Peaches Geldof, Amy Winehouse, Gwyneth Paltrow, Chloë Sevigny

Collaborations

Preen for Net-a-Porter.com (Resort 2008), Preen for Topshop (Fall 2007 to present), Day et Friends (with Day Birger et Mikkelsen) (Fall 2008)

Owned By

Justin Thornton and Thea Bregazzi

Address

5 Portobello Green
London, United Kingdom W10 5TZ
44-20-8964-9995

Where To Buy

Seven New York, Shopbop

Related Websites

• Preen (Official)
• Style.com: Preen (Media)
• Elle.com: Preen (Media)