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Sep 06, 2008
With Alex McCord, Nigel Barker, and Miss USA Crystle Stewart.
Amir Slama's chic swimwear elevates the bathing suit to high-fashion status, for both women and men. Bright colors, splashy patterns, and dramatic cutouts embody the exotic and playful spirit of Slama’s native Brazil, where he launched the line in 1990 with his wife after an abrupt career shift from teaching as a history professor. Twelve years later, he won Brazil's Designer of the Year award. The Rosa Chá stand-alone store opened in New York in 2008, cementing the brand’s seminal status as a go-to label for attention-getting beachgoers and other well-formed superhumans, like Naomi Campbell, who has strutted her stuff on Slama’s runway.
“Rosa Chá elevates the swimsuit from the familiar to the unexpected with strategically positioned cutouts, jewel-like necklaces on tops, embroidery with ropes and shells and elaborate patchworks of fabrics.”—Sharon Edelson Women's Wear Daily
“Rosa Chá is like a piece of art.”—Gisele Bündchen Ocean Drive Magazine
Alexandre Herchcovitch