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Israeli-born, RISD-educated Sari Gueron made a splash in spring 2005 when she unveiled just thirteen femininely draped but clean-lined dresses for spring at her first solo showing at the St. Regis hotel. In wispy silks, crêpe chiffons, and laces, often with handkerchief hems, the collection had a mystical, ethereal quality, with dresses ingeniously engineered to flow loosely while simultaneously clinging in just the right places. Gueron learned such clever design tricks apprenticing for John Galliano and working with Oscar de la Renta before launching her own label in 2003. Her clothes are essentially modern, but with nods to the twenties and thirties, including dropped and Empire waists.
“We all want to be the best-dressed person at a party. Not necessarily in a straight-off-the-runway It-dress kind of way, but quietly so. We want to look sexy yet understated, feminine and a little flirty, but polished, too. Luckily for us, Sari Gueron has come onto the scene with designs that every woman can love (and wear) forever. Her dresses exude ease and possess a sweet, simple aesthetic.”—Jenny Levin Harper's Bazaar
“With pale, gauzy looks and a modicum of ruffles, Sari Gueron sent out a collection that was at once earthy, dreamy and elegant.”—Women's Wear Daily
“Gueron is a pragmatist at heart, one who would never let concept trump wearability.”—Meenal Mistry Style.com
Sari Gueron