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New York Magazine

Designers

Sportmax

Label Overview

Of the 35 labels in the MaxMara stable, Sportmax is perhaps the best known after the original line. Created in 1969 by founder Achille Mara, it’s geared toward younger shoppers with its silk party dresses and deconstructed tops. A lower-priced line, it follows in the house’s tradition of selling luxury to women who can’t—or won’t—pay high-fashion prices.

Status
Established
Clients
Winona Ryder, Emily Watson
Sibling Labels
MaxMara
Other Product Lines
Handbags, Shoes
Owned By
Luigi, Ignacio and Ludovica Maramotti
Address
Via Giulia Maramotti, 4
Reggio Emilia, Italy
39-05-22-3991
Where To Buy
Sportmax, Yoox.com
Related Websites

  • Sportmax

    Designed By
    Laura Lusuardi, 1969 - Present
    Shows In
    Milan
    Collection Types
    RTW
    Similar Clientele
    Philosophy di Alberta Ferretti
    Styles & Tags
    Commercial Success, Italian, Lower Priced

  • Sportmax Code

    Designed By
    Laura Lusuardi, 1999 - Present
    Collection Types
    RTW
    Styles & Tags
    Italian, Lower Priced

Designers

What's Been Said

  • “Sportmax was originally launched to lure in new customers as it is a younger and trendier line. I think the kind of woman who would buy from Sportmax is willing to have a little more fun with fashion.”
    —Laura Lusuardi South China Morning Post
A picture of Sportmax Laura Lusuardi
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