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Daily Fashion & Runway News
Following the success of her bridal and ready-to-wear lines, Vera Wang launched this sister label in 2005, offering 40 embellished party dresses and cocktail frocks. Wang expanded Lavender to include contemporary sportswear and coats in 2007 and unveiled a line of handbags and small leather goods in spring 2009. Wang presented her first Lavender runway show in January 2008 and opened the label’s first store in Los Angeles in fall 2008.
“Vera Wang Lavender Label has steadily grown into an attention-worthy entry in an otherwise crowded contemporary market.”—Romney Leader Style.com
“It makes me so happy that people can buy Lavender, whereas Collection is for the very few. I like to see Lavender grow because I think it's realistic and relevant. Collection is relevant because not one of the ideas for the other lines would come without it. With Lavender, I am hoping we can develop a vocabulary, which I think is there already, and take it further.”—Vera Wang Women's Wear Daily
Vera Wang