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New York Magazine

Designers

VPL

Label Overview

With the tagline “underwear, outerwear, anywhere,” former stylist Victoria Bartlett launched her underwear-inspired label VPL—a.k.a. Visible Panty Line—in 2003. The brand now also includes handbags, shoes, and jewelry. VPL collections usually hinge around a cheeky theme, such as the “Modern Suffragettes” homage in 2007, which presented a military slant on staples like effortless jersey separates. The brand has merited positive attention from industry insiders including Vogue and was nominated as a CFDA fashion-fund finalist in 2007. Diffusion line VPL2 was spun off in 2008, sticking to basics like tanks, knits, and underwear.

Status
Established
Clients
Gwen Stefani, Jennifer Aniston, Tilda Swinton, Juliette Lewis, Victoria Beckham
Other Product Lines
Handbags, Lingerie, Shoes
Owned By
Victoria Bartlett, Kikka Hanazawa
Address
39 W. 38th St., 6 West
New York, New York 10018
646-912-6141
Where To Buy
Barneys New York, Catriona MacKechnie, Otte, Scoop
Related Websites

  • VPL

    Designed By
    Victoria Bartlett, Fall 2003 - Present
    Shows In
    New York
    Collection Types
    RTW, Resort
    Similar Clientele
    Kai Kuhne
    Styles & Tags
    American, Critics' Favorite, Fetish-Inspired

  • VPL2

    Designed By
    Victoria Bartlett, 2008 - Present
    Collection Types
    RTW
    Styles & Tags
    American

Designers

A picture of VPL Victoria Bartlett
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