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Daily Fashion & Runway News
Feb 15, 2009
With Kanye West, Milla Jovovich and Reggie Bush.
This collaboration between avant-garde designer Yohji Yamamoto and Adidas has proven to be both a critical and commercial success since its first collection for spring 2003. Since Yamamoto’s long been enamored with pockets and new fabric technology, Y-3 is known for its edgy takes on the basics of athleticwear. Tank tops, warm-up jackets, and sweatpants are amplified with new proportions and colors, and practicality is pushed to the limit with floor-length tank dresses and neon track suits.
“There is a constant exchange of cultural influences. Both Yohji Yamamoto's design aesthetic and Adidas' expertise in technology have made this collaboration that much more successful. The result is a collection that is out of the ordinary, innovative yet wearable, and continues to evolve with every season.”—Hermann Deininger, creative director of the Adidas global brand Women's Wear Daily
“The urban flavor of Y-3 collections always makes it easy to envision some youngster breezing through downtown in the clothes.”—DNR Staff DNR
Yohji Yamamoto