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First Lunch, Then Fashion


Scott's Christian Louboutin-shod models line up.  

What led Scott from a substantial but still piecemeal Hollywood existence to a cohesive, seasonal collection and an identity as A Designer was, she claims, the mere fact that she’d already started designing clothes. I have grand ideas about things, she says.

Scott imagines that in L.A., everyone should look glamorous all the time: to go to a premiere, sure, but to go to Whole Foods as well. When she can’t find things she considers sufficiently glamorous, she designs them herself. I started doing it all the time, Scott says. I became obsessed. Two years ago, when Scott had designed enough to make a collection, she called fifteen industry friends in Paris and invited them for blini and caviar during that city’s Fashion Week. I felt like I was standing in front of a firing squad, she says. But I really wanted their opinions. The opinion was that Barneys would like to buy it, and Maxfield, too.

Three seasons later, L’Wren Scott is gaining quite a bit of credibility for her glamazon designs; they’re still at Barneys and Maxfield, as well as Jeffrey, and online at Net-a-Porter only. Her business is tiny, like her show, but it suits her snug, zipped-up world and her A-list customers fine.

You’re not, she says, going to see it everywhere.

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