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Retailers of Rusticity

Ten places to get heavy denim, vintage flannel, and well-tailored henleys.


From left:
Kris Payne, 26, Landscape Photographer. Pastimes: fishing, homebrewing.
Kyle Hackett, 28, Menswear Designer. Pastimes: fixing cars and bikes.
Jason Andrews, 36, Artist, D.J. Pastimes: making own Kombucha tea, motorcycling.
Simon Howell, 37, Photographer. Pastimes: woodworking, cabinetry, surfing.

109 Franklin St., nr. Greenpoint Ave., Greenpoint; 718-784-8818
Stock: Cheap Monday Avon sweaters ($85), Jeffrey Campbell work boots. “The woodsy vibe is very much a Brooklyn trend, especially mixed with a more fitted jacket.”
—Roy Caires, Co-Owner

Smith + Butler
225 Smith St., at Butler St., Carroll Gardens; 718-855-4295
Stock: Leather jackets, buffalo-plaid button-downs, Makr wallets ($74). “There’s a rugged familiarity to these clothes, like going into your grandfather’s closet.”
—Marylynn Piotrowski, Co-Owner

The Clothing Warehouse
8 Prince St., nr. Elizabeth St. 212-343-1967
Stock: Vintage flannels, hand-carved leather belts ($95), piles of Levi’s. “We get a lot of guys in here rocking the lumberjack look, looking like the Brawny paper-towel man.”
—Jennie Guzman, Manager

474 Broadway, nr. Broome St. 646-613-7292
Stock: Work boots, of course, but also thick waffle knits and dusty khaki jackets ($168). “Our purpose is to keep your feet dry, and make things that last.”
—Brian Moore, Vice-President of Men’s Footwear

J.Crew Men’s
484 Broadway, nr. Broome St. 212-343-1227
Stock: Utility shirts, weatherproof jackets, vintage Red Wings ($225). “We pay a lot of attention to wash; we make it look like it’s been trampled by horses.”
—Frank Muytjens, Head of Men’s design

262 Mott St., nr. Prince St. 212-226-7846
Stock: Fleece trapper hats ($75), faux sheepskin boots. “We’ll have a 17-year-old trying on the same jacket as a 70-year-old.”
—Andrea Westerlind, Brand Manager

Hog Mountain
192 Fifth Ave., nr. Sackett St., Park Slope; 347-725-4236
Stock: Durable outerware, tool sets, toiletries like Lucky Tiger shaving cream ($18.50). “All the brands here—North Face, Carhartt, Bills Khakis, Levi’s—this is not their first barbecue.”
—Jess Draper, Owner

231 Smith St., nr. Butler St., Carroll Gardens; 718-522-3800
Stock: Pima-cotton flannels, tartan ties, and raw selvage denim jeans ($130). “The denim comes from one of the original Levi’s suppliers. Not cheap, but they’ll last for years.”
—Michael Kuhle, Co-Owner

Billy Reid
54 Bond St., nr. Bowery 212-598-9355
Stock: Woodsy-dandy pieces, lambswool-lined leather vests, khaki chino pants ($135). “I try to work with fabrics that will look better in five years than they did the day you bought them.”
—Billy Reid, Founder/Designer

25 Howard St., nr. Crosby St. 212-226-4040
Stock: Super-durable blended-cotton fabrics, wool-flannel check coats ($289). “A pair of raw denim jeans or Red Wing boots feels solid and masculine; guys understand that.”
—Per-Ivan Hagberg, Founder/Designer


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