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Someone's Coming

At Cloak’s first boutique, the Roger Daltrey–circa–1965 look sells out.

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The men’s suit of the moment is snug with skinny lapels, and Cloak’s are snugger and skinnier than most. Designer Alexandre Plokhov’s designs this year draw on the sixties-British-invasion-rocker look—Gene Vincent, Eddie Cochran, early Mick—to build a smoky aesthetic that mainly consists of black-and-gray canvas, tweed, and distressed leather. It’s a look that’s brought Cool Britannia guys and fussy hipsters to Opening Ceremony on Howard Street for his designs, and now Plokhov is opening his first stand-alone boutique. It’s the kind of place fans of the Jack Spade store will love: a men’s library filled with weekend bags resting beside books shoppers can actually borrow, a Chippendale dining table with neatly folded knits, and artifacts. Crinkly, sharply cut jackets (about $1,325) and short herringbone coats ($995) line the walls. Push one of the bookcases, and a secret fitting room will be revealed. There’s also a new line of rocker-savvy footwear, as well as a custom label called Cloak Bespoke that Plokhov says “becomes to a man what a couture gown is to a woman.” Looks range from daytime flannel to evening tuxedo (from $1,100 for three button-down shirts to $3,500 for a custom suit).

Cloak
10 Greene St., nr. Canal St. (212-625-2828); opens September 15.


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