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Retail Action

Jimmy Choo at H&M, Limelight becomes a mall, our very own Costco, and twenty other new boutiques, designer collaborations, and major makeovers.

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A rendering of the Limelight Marketplace.  

THE BIG NAMES


Crewcuts  

Crewcuts
J.Crew’s children’s line had only been available at the Prince Street store. Now there’s a stand-alone, 2,200-square-foot shop for the adorable mini-preppy clothes, plus junior Barbour jackets, Hunter Wellington boots, and vintage children’s books. (1200 Madison Ave., at 87th St.; 212-348-9803.)

Duane Reade
Our local, ubiquitous drugstore has started a chainwide overhaul that includes physical improvements (wider aisles, bigger windows), new categories (sandwiches from Zabar’s, yogurt parfaits by Queens purveyor Bimmy’s), fancier skin-care lines (Laroche-Posay, Vichy), a packaged-goods line called DR Delish (trail mix, cookies), and a new logo. The store at 200 Water Street (at Fulton Street) has already gotten the full treatment. (Multiple locations.)

Bloomingdale’s
The flagship is putting millions into renovations right now. First the men’s department was redone; now the main floor’s beauty area is being overhauled, with much calmer results. There’s even a “dry-styling salon” (no running water) for blowouts and updos at the Bumble & Bumble area. (1000 Third Ave., at 59th St.; 212-705-2000.)

Costco
In time for Thanksgiving, the discounter opens its first Manhattan location, in the East River Plaza mall. Finally, local access to barrel-size shampoos, cases of seltzer for $4.89, and surprisingly tasty rotisserie chickens. (Pleasant Ave. and 116th St.; no phone yet.)

MEN’S

Odin
The cutting-edge menswear emporium is opening a West Village location that will sell some of the same lines as the East Side store (Engineered Garments, Shipley & Halmos, and Richard Chai), plus some yet-to-be-determined exclusives. (750 Greenwich St., nr. W. 11th St.; no phone yet.)

Odin is also expanding its existing store and relocating Den , its “concept” store that showcases one under- the-radar label at a time, from the East Village to Lafayette Street. Den will next feature the men’s line Nice Collective. (199 Lafayette St., nr. Broome St.; 212-475-0079.)

Den’s old spot will be taken by British designer Oliver Spencer’s first U.S. store, featuring his classic and workwear-inspired line. (330 E. 11th St., nr. First Ave.; 212-337-3095.)

Against Nature
Accessories designer Ryan Matthew Cohn, custom-suit-maker Doyle Mueser, and denim line Simon Jacobs are opening this shop for their Gangs of New York–tinged designs. (159 Christie St., nr. Rivington St.; 212-228-4552; Sept. 10.)

Pedigree Sneaker Gallery
Sneaker fetishist Asio Highsmith’s shop will feature sneakers as art, as well as off-the-rack kicks from Y3, Alexander McQueen, Puma, and Saucony ($75–$500). After answering a 100-question online quiz, shoppers will be directed to their ideal shoe, possibly a customized pair by a local artist. (45 Willoughby Ave., nr. Adelphi St., Ft. Greene; 718-858-8755.)

Zilli
The French maker of pricey, jet-set casual menswear and accessories is opening its first shop in the Four Seasons Hotel. (57 E. 57th St., nr. Park Ave.; 212-207-4028.)

WOMEN’S

Red Lipstick
Knitwear designer Stacey Elkin’s second shop (her first is in Prospect Heights) will include her quirky handmade pieces, plus exclusive lines like Mont Bell, a Japanese outerwear line that includes a seven-ounce down parka, and hard-to-find Bemidji hunter’s caps. Ninety percent of her offerings will be under $100. (390 Van Brunt St., nr. Dikeman St., Red Hook; 718-857-9534.)

Devi Kroell
The designer is opening a shop for her exotic-skin accessories and sophisticated cocktail dresses in New York. (717 Madison Ave., nr. 63rd St.; no phone yet.)

Douglas Hannant
The fashion-industry veteran known for classic cocktail dresses and suits opens his first shop—in the Plaza, appropriately. (Fifth Ave. at Central Park S.; no phone yet.)

Generra
The hip, well-priced line (former Obedient Sons’s founder Swaim Hutson is a design consultant) is opening its first U.S. store in the meatpacking district. (823 Washington St., nr. Little W. 12th St.; 212-457-2499.)

MISCELLANEOUS

Limelight Marketplace
The Episcopal church–turned–notorious club will have a third incarnation as a three-story shopping mall, to open before the holidays with at least 50 stores, including an apothecary, a music store, and a toy store. (656 Sixth Ave., at 20th St.; 212-226-7585.)

Greenlight Bookstore
Jessica Stockton Bagnulo, formerly of McNally Robinson, is opening this indie bookstore with Rebecca Fitting. The mix will reflect the neighborhood: performing-arts books for the bam crowd, art books for the Pratt students, plus fiction like A. S. Byatt and (of course) Colson Whitehead. (686 Fulton St., at S. Portland St., Ft. Greene; no phone yet.)


Open Air Modern  

Open Air Modern
Printmaker-sculptor Matt Singer has moved his open-air market to a non-weather-dependent brick-and-mortar store where vintage furniture (a George Nelson by Herman Miller side table) mixes with new and vintage books. (606 Manhattan Ave., nr. Driggs Ave., Williamsburg; 718-383-6465.)

SPECIAL PROJECTS

Anna Sui for Target
The eternally hip designer’s line for the mass retailer was inspired by Gossip Girl; the high-collared, long-sleeved shift dress, for example, was created with Blair Waldorf in mind. (139 Flatbush Ave., nr. Atlantic Ave., Downtown Brooklyn; 718-290-1109; Sept. 13.)


Fall Preview 2009

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