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If It Were Me Shopping ...

Fifty-one store proprietors on the new merch they're most excited to carry.


Ostwald Helgason striped dress

$935 at Owen "The cut is feminine, yet sexy; pair it with a black leather jacket."

Surfers' Blood

$29.95 at the Powerhouse Arena "Oceanscapes, portraits, and action shots by Patrick Trefz."

Rollerboy loafers

$1,295 at Christian Louboutin Men's Store "Spike-covered tartan with that telltale red sole."

Doom & Gloom

$21 at Brooklyn Superhero Supply Co. "Ominous moods in gallon-size containers."

Mardun purse

$235 at Ted Baker "Bright and richly colored, with a zippered padded compartment to hold a tablet."

The Wild Unknown tarot deck

$40 at Catbird "The artist sold her drawings of all 78 cards to pay for the deck's printing."

Finger Lakes Distilling McKenzie bourbon

$49.99 at Flatiron Wines & Spirits "It has hints of caramel and a peppery finish."

Gowanus Furniture Co. wine-bottle holder

$38 at By Brooklyn "Lovely in its simplicity, it appears to defy gravity."

DV by Dolce Vita booties

$199 at Dalaga NYC "Buckles and zippers add edge to an otherwise-basic shape."

Gore Air Lady gloves

$49.99 at Urban Athletics "They have special fingertips for smartphone use."

Stylenomics nail polish

$10 at Essie Flagship at Samuel Shriqui Salon "Deep green is the new black."

Gingham shirt

$110 at Little Willy's "This Egyptian-cotton button-down is handsome on little fellas."

Solo + Risk suit

$1,000 at Maje "Easy to mix-and-match with other wardrobe staples."

Fia carafe

$69 at Abode "Serve Beaujolais nouveau in style."

Spine earrings

$98 at VeraMeat "We're only making 100 in brass."

Stony Brook butternut-squash-seed oil

$12.99 at Gourmet Guild "A buttery, golden oil for basting chicken or drizzling over soup."

Mini canvas bucket

$19.98 at Garber Hardware "Nicely sized to hold a bottle of wine or Scotch."

Quarter Dome T2 Plus tent

$319 at REI "Vestibules and vents maximize storage and livability."

Halter dress

$395 at Rebecca Taylor "Python print in an effortlessly cool shape."

Color Reform Spectrum rug

$6,300 at ABC Carpet & Home "These vintage rugs are sun-faded and overdyed in bright hues to produce a remarkable chromatic composition."

Warrior X Bonobos club shoe

$45 at Bonobos Guideshop "The insole pattern is inspired by David Hockney's pop art."

Paper Passion perfume

$98 at Aedes de Venustas "Smells like freshly printed books."

Brain-in-a-jar candle

$19 at Evolution "Makes for a unique housewarming gift."

Narciso Rodriguez color-block toe shoes

$1,150 at Barneys New York "From his first-ever accessories line."

Cabbages & Kings leg warmers

$59 at Cute Attack! "Swaddle your children in fair-trade knits."

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TV: Terry O'Quinn, Landlord From Hell Pop: Albums We're Anticipating
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TV: Q&A With Connie Britton Classical & Dance: Michael Gordon, Carpenter
Theater: Katie Finneran Finds Her Inner Harridan Classical & Dance: Performances We're Anticipating
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Books: Excerpt From Chabon's Telegraph Avenue Shopping: Retailers' Favorite New Merch
Books: Reads We're Anticipating Shopping: Uptown-Downtown Turnaround
Nightlife: Eleven Reasons Sleep Is Overrated Shopping: The Coolest Collaborations
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