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Fall Preview 2014: Stores


Illustration by Murphy Lippincott  

Moving In
The Kooples (401 W. 14th St.; 115 Mercer St.)
Three Parisian brothers founded the punk-rock-inspired co-ed brand the Kooples in 2008. Here, Alexandre Elicha (center; with Raphaël, left, and Laurent) discusses their inaugural New York shops, one officially opening in the Meatpacking District August 25, the other coming to Soho in early winter.

“My brothers and I used to say to ourselves, ‘When we are famous in France and London, then we come to the Meatpacking District.’ And for our second location, we picked Soho, another neighborhood where we like to sit and watch stylish couples go by. Our stores are going to have shiny marble floors, but the décor is minimal; you notice the clothes before anything else. We are going to put black flags over the entrance, since we think of ourselves as the pirates of fashion.”


First Look
Spa Castle Premier (115 E. 57th St., floors seven through nine)
The iconic, nudity-friendly Queens retreat will launch a more upscale, 39,000-­square-foot Manhattan outpost just before Thanksgiving—no kids allowed.

Click to expand the diagram


Micromarket
Find your inner Wasp (ironically or not) at three new preppy hubs across the city.

Soho:


1800s Prep:
Woolrich
125 Wooster St.; Sept. 17
Salvaged, turn-of-the-century shelving surrounds U.S.-made hunting coats (from $250), wool Army blankets (a specialty since the Civil War, $150), and Mark McNairy–co-designed quilted mountain jackets ($750).


Postmodern Prep:
Band of Outsiders
70 Wooster St.; early Sept.
Modular steamer trunks serve as shelves and display cases for trompe l’oeil skirts ($1,245), floral painted brogues (from $645), men’s check-trimmed oxfords ($295), and canvas totes designed with Wm. J. Mills (from $160).


Williamsburg:


Work prep:
J.Crew
234 Wythe Ave.; Sept.
The brand’s (admittedly controversial) foray into Brooklyn plays to the locals, with succulents and recycled fluorescent bulbs. The new Crosby Suit ($650), a roomier follow-up to the classic Ludlow, features prominently.


Weekend prep:
Madewell
127 N. 6th St.; Oct. 28
Also a Brooklyn first, J.Crew’s sister store has exposed brick and two massive skylights, plus about 50 new denim styles, a flannel high-top collaboration with Vans ($80), and a new zipper-top version of the Transport tote ($188), an L-train staple.


Upper East Side:


Yacht-club Prep:
Vineyard Vines
1151 Third Ave.; early Nov.
For their maiden New York outpost, brothers Ian and Shep Murray surround their lobster-print ties ($85), quarter-zip sweaters ($165), and prep-school blazers ($495) with life preservers and a custom-built ship stern.


Eating-club prep:
Polo Ralph Lauren
771 Fifth Ave.; Aug. 28
The first store devoted to Lauren’s entire Polo collection—waffled henleys ($90), wool cardigans ($798)—channels an Ivy League lounge, with river-rock fireplaces and a coffee shop with the brand’s own line of brews.


Side by Side
Two new Parisian shoe stores—one for women, one for men—make a case for the slip-on.


Maud Frizon
422 W. Broadway, October

Namesake: A French couture model who established a line of sexy-yet-comfortable cone heels and flats in Paris in 1969, followed by shops around the world (including two in New York that shuttered in the ’90s).

Digs: A 14,000-square-foot landmark building, with a rainbow of ballet flats slapped to floor-to-ceiling magnetized panels, plus backlit shelves of pumps, handbags, and wallets.

Kicks: The signature ballet flat, in pointy and round toes, with crochet, lace, or sequin detailing (from $135); hobo and tote bags in nylon and kidskin (from $95).

Celebrity Wearers: Catherine Deneuve and Brigitte Bardot in the ’70s, Cher in the ’80s.



Louis Leeman
793 Madison Ave., December

Namesake: A Dutch shoe designer who developed a men’s shoe line in 2012 with his wife and business partner Erica Pelosini, using the same factory in Tuscany that produces handmade shoes for Prada and Tom Ford.

Digs: The label’s first stand-alone store, designed by fashion-flagship master David Collins in the vein of a Parisian apartment (full bar included). Shoes are displayed on marble and onyx slabs.

Kicks: Smoking-style slippers with a range of embellishments, including Swarovski studs ($1,750); white pony-hair slip-on sneakers ($850); velvet high-tops ($965).

Celebrity Wearers: Jared Leto on the Oscar-party circuit, Justin Bieber in concert.