405 W. 44th St., nr. Ninth Ave.; 212-246-8041
Who are you buying gifts for from Lyd this year?
My four girlfriends.
What are you buying?
For my roommate, I would go with the HOBO patent-leather red clutch [Belinda, $98]. We’ll also have it in black, but the ruby red is perfect for the holidays.
Will all your girlfriends be walking around with the same patent-leather red accessories next year?
Two of them are from Pittsburgh, so hopefully no one will know.
How would you describe the Lyd shopper?
They are young, professional women. We have students and lots of hip, young mothers—the fashions this year are great for mothers who are pregnant. I had a 50-year-old woman the other day.
What did she buy?
She bought a QI cashmere sweater [$168] in black. Oh, and also the HOBO clutch.
Are you buying anything for your mom?
I like the cashmere neck warmer for Mom instead of a scarf [Sphere One, $98]. It has a little rosette on it. We have grays, oatmeal, violet, pink, and celadon. Tocca just put out a new fragrance, Stella, and I’ve been waiting for it [$68]. We have the candle already [$36].
Do you own the candle?
Yes. I usually put it in our kitchen.
What’s the gift someone is going to buy for you?
I have my eye on a new line by Zoe Chicco. She has this amazing silver-pendant necklace. It’s a bird in a circle. It’s really pretty, really unique [$176].
Does your boyfriend know?
Hopefully he will soon.
What would you suggest for an inexpensive gift?
We have sterling-silver charm earrings—birds and little leaves and stars [AH jewelry, $28]. I was thinking of getting those for my little sisters.