New York Magazine

Map by Chris Dent

Map No. 2: Shop the Mom-and-Pops on Madison Avenue

(Photo: Hannah Whitaker/New York Magazine)

1: Boy’s wool toggle coat ($390 at Marie Chantal, 1192 Madison Ave., nr. 87th St.; 212-828-7300).

(Photo: Hannah Whitaker/New York Magazine)

2. Light-a-ball pen ($3 at Moormends, 1228 Madison Ave., nr. 89th St.; 212-289-3978).

(Photo: Hannah Whitaker/New York Magazine)

3. Caswell-Massey almond-scent soaps ($24 for three at 90th Street Pharmacy, 1260 Madison Ave., at 90th St.; 212-289-9168).

(Photo: Hannah Whitaker/New York Magazine)

4. Pillow in seventies Scandinavian fabric ($200 at Buck House, 1264 Madison Ave., nr. 91st St.; 212-828-3123).

(Photo: Hannah Whitaker/New York Magazine)

5. Felix Rey mesh clutch ($175 at Otte, 1281 Madison Ave., nr. 91st St.; 212-289-2644).

(Photo: Hannah Whitaker/New York Magazine)

6. Thermal running gloves ($20 at Urban Athletics, 1291 Madison Ave., nr. 92nd St.; 212-828-1906).

(Photo: Hannah Whitaker/New York Magazine)

7. Hand-cut fruit jams (from $7.50 each at Sarabeth’s, 1295 Madison Ave., nr. 92nd St.; 212-410-7335).

(Photo: Hannah Whitaker/New York Magazine)

8. Men’s Lunor frames ($575 at Robert Marc, 1300 Madison Ave., nr. 92nd St.; 212-722-1600).

(Photo: Hannah Whitaker/New York Magazine)

9. Miniature books ($10 each at Corner Bookstore, 1313 Madison Ave., nr. 93rd St.; 212-831-3554).

(Photo: Hannah Whitaker/New York Magazine)

10. Red polyester dress ($520 at Tracy Feith, 1318 Madison Ave., nr. 93rd St.; 212-348-8595).