“Go for size. Buy a big ‘bang for your buck’ piece by a strong up-and-comer. Katherine Bernhardt makes large, colorful paintings inspired by fashion culture that look fantastic on walls.”
“Photography remains affordable, and while both Ryan McGinley and Anne Collier are relatively well-known (he’s even had a solo show at the Whitney), one can still buy large-size photos by them for around $10,000.”
“Buy an edition or small work by a blue-chip contemporary artist, like John Baldessari’s ‘Person With Guitar’ series.” Or something by Chris Ofili.
Their Recent Find:
At the Armory Show in March, Greene and Samuels, working on behalf of client Scott London, a co-founder of Baby Phat clothing, came across a watercolor by Turner Prize winner Ofili at the booth of his U.K. dealer, Victoria Miro gallery. Similar works by Ofili—small, colorful portraits of women—had sold at auction for between $20,000 and $30,000. But when Greene and Samuels saw this Ofili for $11,000, “we could tell that the gallery really priced the work for this specific market,” says Greene, a former New Museum curator. “We felt very strongly that the pricing was very reasonable.” Still, the pair brought the price down even further, negotiating with the gallery for a discount. A steal at $10,000? “I have little doubt that within ten or twenty years, he’ll still be considered a really important, if not one of the top five, British painters” of his generation, says Greene.