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A Way to Make Fresh Even More Direct

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Renderings by Provast/Courtesy of MVRDV

Rotterdam
Project: Market Hall
Architects: MVRDV
Date: To be completed 2014


“Our idea was to create an inhabited arch,” says Jacob van Rijs, a principal at MVRDV. “It’s like the Galleria in Milan, but wider.” A food market “is a new concept for Rotterdam,” he adds, “and the idea was also to make the city center more lively. Because Rotterdam was heavily bombed in World War II, the old historic center is gone. This site was the market square. Rotterdam is also a bit American in that there’s a lot of office high-rises, but the population has decreased since the seventies. They wanted more apartments so it’s not emptied out after working hours.”

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