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The Collective Class

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Tetsuo Shibuya, Junji Yawata, Noriko Hashida, and Senichiro Watanabe.  

The flippable Pages chair.   

6474 Design
Based in: Tokyo
6474design.com

In March of last year, just a month after the Japanese design collective 6474 debuted its first furniture collection, one of its pieces went viral online: a low wooden-frame chair threaded with a stack of thin neoprene cushions that could be flipped like the pages of a book, allowing users to control the color and thickness of the seat and backrest. The design (right) perfectly embodied 6474’s ethos, combining typical, simple Japanese proportions with a dose of playfulness. “We’re really inspired by the kind of surprises and humor that anyone can relate to,” says co-founder Tetsuo Shibuya.


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