From an internal e-mail sent to perma-frightened Gawker editors earlier this week, we learn that we’ve been doing it all wrong: “You know how the best story angles often spring from that thought you have on reading an article or watching a show — that thought you have before the responsible journalist in you comes up with something boring. I usually recommend people get in touch with their deep ‘reptilian brain.’ For instance, the reptilian reaction to the sight of yesterday’s Obama announcement: doesn’t Hillary look dwarfed by the podium? Ryan Tate came up with a better expression. You have to catch the ‘brain-stem’ reaction. It’s hard to do. Alcohol or some other kind of relaxant can help.”
