First, he said his son had been hanging from a box attached to the flying saucer balloon. Then, he claimed the boy had been hiding in a box in the attic. Now, Richard Heene has foiled the media by calling a press conference at 10am and then turning around and telling the gathered reporters to put their questions in a box and he’ll answer them at 7:30 tonight, answering only one question with “Absolutely no hoax, put your questions in the box.” What is up with this dude and boxes? Boxes, boxes, and more boxes! If this insane story (admit it: you’re not sick of it yet) were viral marketing for anything, it would be the cardboard box industry. [AP]
