We felt sort of bad for criticizing magazines’ attempts to pick up page views and win over new and demographically influential youths with Tumblr. After all, they’re trying with encouraging results. To make up for our hasty condemnation, we found them this handy new website WhatTheFuckIsMySocialMediaStrategy.com. Not sure how to integrate your Twitter, Facebook, and Tumblr feeds? Wondering when advertisers will bite? This site can help. [TechCruch via Inc.com]
Expect detours and delays around the GWB approaches. Use alternate routes.