unfortunate names

Jeff Bezos Came This Close to Calling His Company ‘Cadabra’

The Wall Street Journal’s mini-profile on Amazon founder Jeff Bezos today revealed that the Internet giant, started up in a three-bedroom house in suburban Seattle, was almost called Cadabra, but was “nixed after someone misheard it as ‘cadaver.’” [WSJ]

Jeff Bezos Came This Close to Calling His Company ‘Cadabra’