oh america!

White Coke Cans Befuddle the American Consumer

Coke underestimated how easily fooled we are by colors.

Coke is pulling its special white holiday cans from the shelves months earlier than originally planned because of a backlash from consumers. According to The Wall Street Journal, some felt that the Coke “tasted different in the white cans” — it doesn’t — while others “have returned opened white cans … after realizing, too late, that they weren’t drinking Diet Coke,” because actually reading the can was too much of an effort.

White Coke Cans Befuddle American Consumer