Since meme-mall Buzzfeed poached Politico reporter Ben Smith and installed him as editor-in-chief, the site has attempted to make on-the-ground political coverage bite-size and viral, but also original and informational. The shift in focus will likely be accelerated by a new round of funding, which totals $15.5 million from New Enterprise Associates, Lerer Ventures, Hearst Media, Softbank, and RRE Capital, as reported by TechCrunch. Buzzfeed co-founder Jonah Peretti, previously of the Huffington Post, is also surrounding himself with familiar players, as HuffPo co-founder Ken Lerer joins Buzzfeed as executive chairman, and ex-HuffPo president Greg Coleman comes on as an adviser, which might indicate the potential scale of this new operation. "It’s so expensive competing against major media organizations," said Peretti. "And now we can do it."
We’re all committed — I’m committed to make sure that we’ve got all of this cleaned out, and protected. Gotta take care of the floors, you know, the floors of the forest. It’s very important. You look at other countries where they do it differently, and, it’s a whole different story. I was with the president of Finland, and he said, “We have a, much different — we’re a forest nation.” He called it “a forest nation.” And they spent a lot of time on raking and cleaning and doing things, and they don’t have any problem. And when it is, it’s a very small problem. So, uh, I know everybody’s looking at that. To that end. And it’s gonna work out. It’s gonna work out well.