imagined conversations July 20, 2012

Soulless Oblivious Clothing Website Celeb Boutique Sees Golden Marketing Opportunity in Colorado Massacre [Updated]

By Dan Amira

Celeb Boutique Employee #1: Oh my god, Ashley, did you hear about the shooting in Aurora, Colorado? Twelve people were murdered. It’s so awful.

Celeb Boutique Employee #2: I know, I can’t even — wait. Aurora? We sell a dress called Aurora!

Celeb Boutique Employee #1: Awesome!

[Celeb Boutique Employee #1 and Celeb Boutique Employee #2 high-five.]

Update: The tweet has finally been deleted, and a series of apologies has been posted:

We apologise for our misunderstanding about Aurora. - CB
— Celeb Boutique (@celebboutique) July 20, 2012

We didn't check what the trend was about hence the confusion, again we do apologise.
— Celeb Boutique (@celebboutique) July 20, 2012

We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our
— Celeb Boutique (@celebboutique) July 20, 2012

social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive
— Celeb Boutique (@celebboutique) July 20, 2012

tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise for any offense caused
— Celeb Boutique (@celebboutique) July 20, 2012

this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation. - CB
— Celeb Boutique (@celebboutique) July 20, 2012

Sources

Celeb Boutique/Twitter

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