“I would never do [a commercial] with a homosexual family, not for lack of respect but because we don’t agree with them,” said Guido Barilla, the chairman of the largest pasta manufacturer in the world, as noted by Grub Street. “Ours is a classic family where the woman plays a fundamental role … if [the gays] don’t like it, then they will not eat it and they will eat another brand.” In a terrible damage-control statement, the company said he meant “simply that the woman plays a central role in a family.” Shhh, no one tell Barilla about gay women, or men who cook, or straight people who are not monsters.
