NEW YORK, NY - OCTOBER 26: Jeff Zucker attends the 10th Annual Elton John AIDS Foundation’s “An Enduring Vision” benefit at Cipriani Wall Street on October 26, 2011 in New York City. (Photo by Mike Coppola/Getty Images)
Photo: Mike Coppola/2011 Getty Images
CNN last week experienced its worst ratings week since Jeff Zucker took over as president at the beginning of the year, averaging 385,000 viewers compared with Fox News’s 2.4 million and MSNBC’s 683,000. The New York Times’ Bill Carter suggests that’s thanks to too much coverage of the troubled Obamacare launch, which partisan viewers want to hear about from their own teams. “Friday’s shooting at the Los Angeles International Airport drove viewers to competitors,” The Hollywood Reporter asserted. If CNN can’t win the ratings during a breaking crisis, it really is in trouble.
