The first-ever Whole Foods in Brooklyn opened this morning, at Third Avenue and 3rd Street, and it went over about as well as you’d expect: Gentrifiers love buying overpriced groceries.
It was swamped from the moment it opened — in the snow — and will probably look like this forever, if the borough’s Trader Joe’s is any indication:
Built near a notorious wasteland after ten years of development, the store reportedly smells fine. “You won’t be able to purchase any of the Gowanus sludge in the Local Purveyors section of this market,” the Gowanus Canal Conservancy sniffed. “Thank you Whole Foods and welcome to Brooklyn’s coolest superfund site.”
Along with the usual goodness, the Brooklyn Whole Foods comes with some neighborhood flavor, including “more than 200 products by 100 local vendors that were created exclusively for what it’s calling the Third and 3rd store, as well as a bike repair station, knife sharpening from a local knife and cutting board maker, a vinyl records section, and accessories made from old records.”
The Daily News adds, with photographic evidence, “Records and reclaimed vinyl jewelry made by Brooklyn-based designer Wrecords by Monkey will also be for sale in the vinyl section (yes, there is one) that’s adorned with exposed records.”
What else did you expect, really?