New York Media has some big news this week: As of March 2014, the print edition of New York will be published on a biweekly basis. The magazine will get thicker, too, with 20 percent more content per issue; a new fashion section called — what else — the Cut; more features, more columns; more of just about everything, which you’ll have a little more time to read. Nymag.com will also get bigger, with a new blog devoted to the latest science on human behavior; more coverage of politics; more photography; and expanded culture and fashion coverage on Vulture and the Cut. Read the press release below for full details; for more perspective, read David Carr’s take on the changes in the New York Times.
NEW YORK MAGAZINE TO PUBLISH AS ENHANCED BIWEEKLY IN 2014, ANNOUNCES DIGITAL GROWTH INITIATIVES
New and Expanded Online Verticals Will Accompany Move to More Ambitious Print Magazine
New York, NY, Dec 2, 2013 – New York Media announced today that it will move to a biweekly frequency for New York Magazine in 2014, reinventing the print magazine as a more substantial, more durable, and more visual product, while growing its digital offerings at nymag.com, Vulture, the Cut, and Grub Street. The moves will better align with the way people consume content and continue the frequency evolution that began over ten years ago with substantial investments in the 24/7 digital platform.
The magazine will move from publishing 42 issues to 29 annually (in calendar year 2014, there will be 30 issues, as the change takes effect with the issue dated March 3–10), on a biweekly basis, with three additional special issues covering a single subject from top to bottom. The new magazine will have roughly 20 percent more editorial content per issue, with more visuals; a new fashion section called the Cut; and new columnists writing on Hollywood, sex, and business, reflecting the continued integration of print and digital.
“New York has evolved dramatically since its founding in 1968, with its intelligence, humor, playfulness, and visual punch remaining constants,” says editor-in-chief Adam Moss. “Readers will continue to find what they love in the magazine, and we’re undertaking these new changes to meet their changing media habits on all platforms.”
Online, the company will launch a new vertical, expand existing verticals, and introduce new advertising opportunities, while further enhancing the magazine’s iPad app. A new blog will offer a smart, fun window into the latest science on human behavior. Daily Intelligencer will significantly amp up its coverage of the national political scene, while Vulture and the Cut will see substantial investments and staff additions. A new Instagram channel also appearing across nymag.com will curate an uncut feed of the best celebrity photography of the day. New custom display ads, continued expansion on native advertising, and continued focus on mobile advertising offerings will be bolstered with additional dedicated staff members.
“New York has a devoted audience, and advertisers have been with the magazine for years because it works famously for them,” says publisher Larry Burstein. “These changes will expand the audience and the ability of advertisers to reach them.”
New York Media’s total audience, including print and web, is at an all-time high and continuing to grow; its online audience was up over 40 percent in October versus one year ago, to 18 million monthly unique visitors across the company’s sites (nymag.com, Vulture.com, and GrubStreet.com, per Omniture SiteCatalyst). The sites surpassed one billion total page views for 2013 on November 20.
“New York Media has been an industry leader in print and digital, and continues to exceed our expectations,” says CEO Anup Bagaria. “These are forward-thinking changes that best position the company for further growth.”
