Last year, Genesee Brewing Co. in Rochester decided to bring to life a college bro’s dream of what Santa’s workshop might look like by building a Christmas tree out of 300 beer kegs. The tree, which looked oddly majestic when all lit up and coated with a gracious helping of upstate–New York snow, got quite a bit of national attention.
This year, fully aware of the pressure they were facing, the employees outdid themselves and built a Christmas tree out of 428 empty kegs. Mike Gaesser, the Genesse staffer/pop artist who designed the tree, told News 8 in a news segment that featured the Chyron “Keg Tree Returns,” “You always gotta go a little better. I mean, we wanted to make sure that if you didn’t see it last year, you’re going to see an even better one this year.” He added to the Rochester Democrat & Chronicle that he’s fine if the tree doesn’t get as much attention this year, because the fact remains that he just built a really big keg tree. “It was one of those things that will never happen again. If we get a third the attention we got last year, if it’s just as big locally, we will be thrilled.”
The brewery will hold its own tree-lighting ceremony on Thursday; after the holidays are over, the tree will continue to spread good cheer when the kegs are sent back into the field to be filled with beer.