The man who recorded the 2011 video “Honey Badger Don’t Care,” Christopher Gordon, is not happy that a greeting-card company has repurposed the popular meme as a greeting card without his approval. According to a lawsuit filed in California’s Central District last month, Gordon is alleging that card company Papyrus and creative agency Drape Creative have infringed on his trademarks related to the video.
The lawsuit is a pretty dry case regarding intellectual property, though, as Motherboard points out, Gordon only registered the phrase “HONEY BADGER DON’T CARE” and did not register the phrase used on the card in question, “HONEY BADGER DON’T GIVE A SHIT.” The defendants have already filed a motion to dismiss.
Still, much like the lawsuit over Grumpy Cat coffee, the legal filings are filled with blustery, unintentionally funny statements about the importance of viral web properties.
Attached to the lawsuit is evidence of a depressing amount of Honey Badger merchandise, which is presumably selling well enough that Gordon felt the need to protect his intellectual property in court.