No one (living) is more viral right now than El Chapo (real name: Joaquín Guzmán), the Mexican drug cartel kingpin who was recently captured following a daring prison break, months on the run, and an excruciating interview with decent actor/bad writer Sean Penn for an article published by Rolling Stone.
Video of the meeting was captured, as well as an image of Penn and Guzmán shaking hands. And, of course, the question on everyone’s mind was “Those shirts are killer. How can I get El Chapo’s look?”
One might assume, as I would, that having your clothing brand associated with a notorious, violent criminal who has left an awful trail of devastation during his decades-long rise to power might be a bad thing. But not Barabas, which is milking its status as the favored apparel of El Chapo for all that it’s worth.
Here is the current front page of Barabas’s site:
The company also took the time to spread the word on Facebook. The shirt featured in the photo of Penn shaking hands costs $128, according to The Daily Mail. (I would look it up myself, but the site is currently overloaded with traffic.)
Barabas’s slogan is “Good Words, Good Thoughts, Good Deeds.”