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The Best New Bot on Twitter Is This Spoof of Amazon CEO Jeff Bezos

Jeff Bezos.

Rob Dubbin, a writer for The Colbert Report and now director of digital for The Late Show With Stephen Colbert, knows Twitter bots. He’s been making them for years, and wrote a very good New Yorker piece in 2013 about the rise of bots as art and entertainment. His latest project, a collaboration with Clickhole writer and very good botmaker Jamie Brew, is Bezos Prime, an automated parody of CEO Jeff Bezos.

Bezos Prime apparently draws on years’ worth of Bezos’s shareholder letters to generate new, lifelike sentences, and it is funny as hell. The results always manage to spoof Bezos’s personality — not entirely un-robotic — or the rise of Amazon as a city-eating, bookstore-destroying monolith that we all use anyway because it’s just so damn convenient. The name, of course, spoofs Amazon Prime.

is it easy to use technology? we can do that

— Jeffrey (@BezosPrime) January 31, 2016

It even does tiny little two- and three-part tweetstorms.

Perfect. Just perfect. AMAZON WILL NEVER BE DONE.

Twitter’s Best New Bot Spoofs Amazon’s CEO