A Mattress Company Just Launched a Texting Service That Will Talk to You About Pizza at 4 a.m.

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Casper, the friendly start-up mattress company with the truly excellent subway ads, recently launched a much more subtle marketing campaign in the form of a bot with which you can text between the hours of 11 p.m. and 5 a.m. We can only imagine that the aptly named Insomnobot 3000 is supposed to serve as a reminder of all the sleep you could be getting had you purchased a Casper mattress. Or had not pounded that Red Bull at 4:30 p.m.

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Casper Just Launched a Bot That Will Talk to You at 4 a.m.