“Look What You Made Me Do,” the first single off of Taylor Swift’s forthcoming Reputation album, dropped last night. It declares the “old Taylor” officially “dead.” At several points, it sounds like Taylor Swift doing an impression of Lorde. (Jack Antonoff is credited on the track.) The hook is a reworked version of “I’m Too Sexy.” (Right Said Fred is also credited on the track.) It’s a lot … and that’s before you add in the print magazines — complete with “original poetry” — Swift is hawking at Target and the snippets from the forthcoming music video; she sits atop a throne subtly engraved with “et tu, Brute” to really up the ante. So naturally, there are tweets. Many, many tweets.
Look what you made me tweet.