Memorial Day-Labor Day: daily, 24 hours; Labor Day-Memorial Day: daily, closed
New Jersey Turnpike to Garden State Parkway to Route 36 East; by train: New Jersey Transit to Long Branch.
$5-$10 daily parking
$5 adults ages 18-61, free for everyone else. Students and seniors must have ID.
The marketing slogan for Long Branch's newest members-only beach club—the Soho House–style Le Club at 23 Ocean Avenue—is "Access the Unaccessible." But the jetty-protected cove right in front of the quintessential North Jersey resort is about as accessible as they come. Just pay $5 at one of the public beach-entry points along Ocean Avenue, and you can share the same pristine sand and softly curling surf as Le Club's $5,000-a-year members. (You can't use le fenced-off daybeds or take a dip in le rooftop pool, but c'est la vie.) The newly glam north end of Long Branch, with its 30-store Pier Village shopping center, is all the rage among the resident Wall Streeters and Euro jet-setters who swoop around town in gleaming sedans and Italian sports cars. But the leafier West End neighborhood, several blocks south puts on far fewer airs.Note
Lifeguard is on duty from 10 a.m. to 5 p.m. Swimming at all other times is at your own risk.