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230 Fifth

Critic's Pick Critics' Pick

230 Fifth Ave., 20th fl., New York, NY 10001 40.744031 -73.987809
at 27th St.  See Map | Subway Directions Hopstop Popup
212-725-4300 Send to Phone

  • Reader Rating:

    8 out of 10

      |  

    118 Reviews | Write a Review

  • Scene: After Work, Brunch, Hot Spot, Lounge, Private Party Space, Rooftop, Swank, View
Photo by courtesy of KBNN

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Official Website

230-fifth.com

Hours

Mon-Fri, 4pm-4am; Sat-Sun, 11am-4am

Nearby Subway Stops

6 at 28th St.; N, R at 28th St.

Payment Methods

American Express, Discover, MasterCard, Visa

Profile

The staid marble lobby of the office building that was formerly the Victoria Hotel does little to prepare one for the scene on the 20th floor: If the 8,000-square foot room pimped out in walls of partitioned glass, dark op-art pile carpet, and purple fluorescent lights recalls Studio 54, it's because the owner, art collector Steven Greenberg, has spared no expense in making it as lavish as his previous projects, the Roxy and the Palladium. The Sue et Mare couch came from Karl Lagerfeld's collection, and a maze of other low-to-the-ground loungers such as a kiss-shaped velour loveseat are similarly flamboyant. The skyline twinkles beyond floor-to-ceiling windows framed by white curtains, but the scene is even more impressive on the massive roof deck where an endless array of wood benches and sturdy garden chairs invite no less than 500 quitting-timers and night owls to take in unobstructed views of the Empire State Building to the north, the Met Life building to the east, and Jersey to the west. As the palm trees rustle and the old-fashioned cocktails kick in, you can easily imagine Don Johnson landing his helicopter near the stuffed zebra and cruising for foxy investment bankers.

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