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Pizza Bar
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48-50 Ninth Ave.,
New York, NY 10011
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Nearby Subway Stops
A, C, E at 14th St.; L at Eighth Ave.
Payment Methods
American Express, MasterCard, Visa
Profile
This venue is closed.
This new venture from Roy Liebenthal of neighboring Pop Burger may well be the first pizza joint in town with both a DJ booth and flat-screen TVs. The brightly lit interior resembles a Target commercial on acid: interlocking day-glo rings circle the ceiling and overhanging rafters, and are projected onto a wall behind a lightbox-bar. Tables, shaped like ironing boards, jut out from the wall and are emblazoned with surface holograms. The house specialty is thin-crust pizza that’s about the size of a takeout menu. Pies come in ten varieties, the best of which is a mushroom pizza on a lightly toasted ciabatta, glazed with a thin but pungent layer of melted marscapone, with white truffle oil and slivers of scallion. Don’t bother with pepperoni and meatballs—you can get a better pizza, with shreds of lobster and salty, chewy cubes of bacon, all affixed to pungent mozzarella and with minimal red sauce. The long drink list encourages imbibing, perhaps to help you forget your pizza is so teeny. Pricey cocktails are served in chilled, sugar-dusted martini glasses, and there’s $350 rosé champagne for high-rollers. A private nook in the back has feathery banquette seating, but if you’re smart you’ll get take-out for half the price and get your fix the old-fashioned way: standing up.
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