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As Is

Critic's Pick Critics' Pick

734 10th Ave., New York, NY 40.76458 -73.991476
at 50th St.   See Map
646-858-1153 Send to Phone

  • Reader Rating: Write a Review
  • Scene: Bar Food, Notable Beer Selection, Theme

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Mon-Wed, 3pm – 1am; Thu-Fri, 3pm-2am; Sat, noon-2am; Sun, noon-1am

Nearby Subway Stops

C, E at 50th St.

Payment Methods

American Express, Discover, MasterCard, Visa


Hell’s Kitchen’s beer credibility skyrocketed in January 2016 with the arrival of this streamlined spot from two former bartenders at the Michelin-starred Atera. The industrial-yet-warm space, designed by Parts + Labor (who also designed Atera), features dark woods and dark metals against a concrete floor, with a pop of a neon green sign that reads “fresh beer” on the brick wall. A short menu of elevated bar food is courtesy of another Atera alum, and features substantial pressed sandwiches (beer-braised short rib), a lobster roll, or a homemade pretzel served alongside serrano ham and mustard. There’s also the go-to egg-heavy sandwiches during weekend brunch. Twenty rotating taps feature local cult faves (Other Half, Threes, Finback, Grimm), regional and often-hard-to-find-on-draught pours (Hill Farmstead, Jack’s Abby), solid West Coast picks (Modern Times, Cascade), and everything in between, including more traditional and rare beers from Europe. Though they don’t have the best happy hour in town, it’s one of the few serious beer bars that offers one, so come before 7 p.m. for $1 off drafts and $10 cocktails on tap (including refreshingly strong Negronis and Palomas, batched frequently for extra crispness). There’s also a well-curated selection of natural wines, and beers are offered in two pour sizes, making it a good spot for even the most skeptical-of-beer drinkers to try something new.