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Home > Nightlife & Music > Provocateur


Gansevoort Meatpacking NYC
18 Ninth Ave., New York, NY 10014 40.740129 -74.0059
at 13th St.  See Map | Subway Directions Hopstop Popup
212-929-9036 Send to Phone

Photo by Melissa Hom

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Official Website


Tue-Sat, 11pm-4am; Sun-Mon and Wed, closed

Nearby Subway Stops

A, C, E at 14th St.; L at Eighth Ave.

Payment Methods

American Express, Discover, MasterCard, Visa


Former Stereo partners Michael Satsky and Brian Gefter opened the invite-only Provocateur in part of the former Ono space in the Gansevoort hotel. The setting is "specifically created to cater to woman’s every desire," say the owners, who are men. Lionel Ohayon of ICRAVE (STK, Hyde, W Hotels) split the space into a café with a 4,000-square-foot retractable roof and dollhouse imagery and a club with black-lace walls inspired by Madonna's Virgin tour in 1985. "Every man's little secret is that they like these things," says Satsky of his club's appeal to both genders. "A lot of guys on the low watch Gossip Girl." The go-go dancers will help, too. Skin-care guru Scott-Vincent Borba created drinks that purport to aid outer beauty while intoxicating your insides, for $22 each. Hear indie music in the café and progressive house spun by international D.J.'s in the club (Expect parties from partners Kyky and Dimitri, formerly of PM.)