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Soft-core clubbers not quite ready for Ibiza flock to Ruby Falls, one of a spate of clubs pumping up the volume in West Chelsea. Squeeze past the doorman—get on the list, morph into a group of attractive females, or prepare to wait—then traipse into a vast, warehouse-like space blaring mainstream hip-hop and techno. The egg-shaped bar near the entrance and scattered artwork on the walls add, er, an interesting touch to the simple—read: nonexistent—décor. But the minimalist vibe works for Ruby Falls, leaving more room for the gyrating masses of well-coifed young Manhattanites to swing their Fendi bags to the beat. And if your legs start aching from too much jumping—we mean dancing—snag a seat on a comfy, rust-colored leather couch in the elevated back area and join the table-service crowd. — Emma Rosenblum