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Aveda Experience Center

Aveda Institute
233 Spring St., New York, NY 10013 40.725598 -74.004582
nr. Sixth Ave.  See Map | Subway Directions Hopstop Popup
212-807-1492 Send to Phone

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Official Website


Mon-Fri, 9am-9pm; Sat, 9am-7pm; Sun 10am-6pm

Nearby Subway Stops

C, E at Spring St.

Payment Methods

American Express, Discover, MasterCard, Visa


The son of a naturalist and herbalist, Horst M. Rechelbacher founded Aveda in 1978, developing one of the first globally conscious beauty brands; the company's “Soil to Bottle” traceability system tracks their sourcing processes to ensure the organic integrity of products and to sustain local farming communities around the world. Like the products it features, Aveda’s chain of beauty boutiques lives and breathes the notion of all-natural. Light earthy tones, hand-carved Javanese display bowls, and live plants create a down-to-earth aura. Products like the Tourmaline Charged skincare line don’t just cleanse and moisturize; they combine minerals with anti-oxidants to energize tired skin. And Personal Blends Pure-Fumes are plant-derived essential oils that can be customized to bring individual "natures"—body, mind, emotions—into balance. (Aveda also attempts to balance things out by giving one dollar from the sale of every cedar, sage, and sweetgrass Inspiritü body care item to North American indigenous groups.) Eye, cheek, and lip colors are made from the Amazonian urukum palm, and packaging is recyclable, combining post-consumer content with natural flax resin. The Experience Center’s holistic approach culminates in complimentary in-store sensory "rituals:" A massage chair is reserved for stress-relieving scalp, shoulder, and hand micro-treatments, and all customers are welcomed with a warm cup of caffeine-free Aveda tea.