Profile

In 2006, after a decade grooming J Lo and Katie Couric in his Fifth Avenue location, high-profile hairdresser (and Vidal Sassoon protégé) Riccardo Maggiore relocated to a large, bright space above bustling Lexington Avenue.  Customers tend to the monied mature who appreciate the gracious offer of cappuccino or iced tea when they step into the wood-accented, Tuscan-style studio. Minimal advertising and a third floor location means little walk-in traffic—good news for those weary of the long waits linked with big-name salons. After a bliss-inducing shampoo complete with head massage, the charming, curly-haired Maggiore performs his signature wet cut with the client standing up in front of a large mirror, followed by hairbrush blowdry and style. His staff of 25 stylists and three estheticians also administer corrective color therapy to bleached-out tresses, Barex shock treatment to condition the driest dreadlocks, and facials and manicures to a rainbow of willing faces and hands. — Chanize Thorpe

Models are invited to the salon, Tue., 9 a.m.–5 p.m. for discounted styling and coloring, and possible Wednesday evening photo shoots.

Bridal
The gracious staff at the Vidal Sasson protege’s unassuming salon will help calm pre-wedding jitters by offering complimentary cups of herbal tea while they style hair. Maggiore photographs the trials so brides can peruse various looks before committing to one. Trials are $150 to $500; day-of hairstyles run $250 to $500.

Sales
Mention Maggiore’s web site and receive 20% off your initial visit when scheduling a Tuesday or Wednesday appointment.