Victoria’s Secret Beauty

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A pinker, sparklier Sephora, Victoria's Secret Beauty is a store-within-a-store that puts lip gloss and lingerie within arms reach. Located on the first floor of the brand’s flagship, the beauty boutique aims to transfer the company’s sexy sensibility from underwear to makeup. But while Victoria's Secret may be a mall brand, some products are surprisingly upscale. Gilded shelves and glitter-lined mirrors also stock the tools needed to create that Tyra look: Pout's eyeshadows named for Kama Sutra poses and a hair care line called So Sexy. For the nostalgic, there’s even an entire wall of Victoria's Secret house brand goods. One spritz of Pear Glace or Romantic Wish and you'll smell like suburbia. — Faran Alexis Krentcil

The store holds seasonal sales.