Mon-Tue, Sat, 10am-7pm; Wed-Sat, 10am-8pm; Sun, 11am-6pm
C, E at Spring St.
American Express, MasterCard, Visa
After launching sixteen stores across the country, San Francisco-based cosmetics brand Benefit finally makes its Soho debut. The antithesis of the neighborhood's many starkly minimalist makeup boutiques, the unabashedly feminine tri-level flagship is done up with floral wallpaper and curvy pink furniture—the better to hawk perkily named beauty products like BadGal mascara and Hello Flawless cover-up. The new space includes eight stations for brow shaping, two private corners for body and facial waxing, and a room for airbrush tanning.
Indoor surfing, spinning lovefests, a luxurious pig-placenta facial, and more.