Sun, noon-5pm; Mon-Wed, 10am-6pm; Thu, 10am-7pm; Fri-Sat, 10am-6pm
6 at 68th St.-Hunter College
American Express, Discover, MasterCard, Visa
As the grandson of Dior Perfumes founder Serge Heftler, Frédéric Malle has perfume in his blood. After launching three eponymous fragrance boutiques in Paris, he opened his first U.S. location on Madison Avenue in October 2009. The comfortable boutique feels like an apartment, outfitted with a red velvet couch passed down from Malle's parents, a desk and chairs that belonged to his grandfather, and an imported French fireplace. Framed portraits of master perfumers hang above the mantle. But the focal point is his patented smelling columns: three floor-to-ceiling stainless steel tubes that vacuum away any lingering scents after spritzing to avoid the typical overpowering department store haze. Vented shelves and a large refrigerated glass case along the back wall hold rows of heavy round perfume bottles with scents like bigarade, rose and geranium. The store also carries Malle's home line, introduced in the fall 2009, which includes nine candles encased in red ceramic pots, a state-of-the-art diffuser with refillable tubes, and sheets of perfumed rubber for lining drawers.
Indoor surfing, spinning lovefests, a luxurious pig-placenta facial, and more.